Career evidence for business building, market expansion, and digital operating models.

Lead the D2B Personal Health business in Western Europe with 7 direct reports, commercial leadership for the core regular-customer channel, and end-to-end accountability for customer experience.

Built and deployed the D2B go-to-market model from a 100-customer pilot to a full rollout now serving more than 5,000 B2B customers.

Reshaped the business beyond the traditional customer segment through business transformation and organisational redesign, helping to deliver fivefold revenue growth during my tenure while halving the FTE required to run the organisation.

Directed business operations through KPI-led daily management and structured problem solving across the value chain, while tracking NPS continuously for four years and improving it from negative territory to more than two years of positive performance, most recently reaching an all-time high of 69 based on more than 2,000 customer responses.

Led commercial performance, customer experience, and user-experience development for the Philips D2C channel in DACH, managing a team of 3.

Delivered triple-digit sales growth for three consecutive years through digital growth strategy and go-to-market execution, increasing the cluster from EUR 7m to EUR 42m and making it one of Philips' strongest D2C markets globally.

Led the RFP process for the DACH Philips Consumer Online Shop together with procurement, evaluating agencies including Arvato, Astound, and Hatraco.

Managed a EUR 12m advertising and promotion budget and defined activation strategies for major campaigns including Black Friday and Christmas.

Restructured the E-Trade department for Philips DACH as a commercial transformation, defining team structure, role profiles, and KPI frameworks to improve performance.

Worked closely with major key accounts including Amazon, MediaMarkt, Saturn, OTTO, Expert, dm, and Rossmann to plan and execute shopper activation programmes.

Developed content, digital marketing, and customer activation strategies on retailer platforms and acted as an e-commerce sparring partner to strengthen key account execution.

Designed and commercialised a new photobook product concept and helped turn it into a dedicated company subsidiary, combining product, market entry, commercial model, and operating setup.

Held full P&L responsibility for the subsidiary and led a cross-functional team of 10 across sales, marketing, production, and product development.

Launched the photobook brand Silverbook across multiple European markets, driving expansion, positioning, and market entry.

Shifted the business from traditional sales toward e-commerce through digital transformation and by developing online shops in collaboration with internal IT and external agencies.

Built a digital activation strategy focused on content marketing, market development, and key opinion leader engagement.

Managed the product life cycle for owned brands, adapting portfolios to market developments, customer requirements, and commercial priorities.

Worked directly with key accounts, sold investment goods, and conducted annual business reviews with major customers.

Owned product positioning, pricing, competitive analysis, and portfolio management.

Coordinated cross-functional teams in sales, marketing, and production to improve launches and product development execution.

Led the elective course in e-commerce for bachelor students in Business Administration and Business Informatics.

Authored evaluations and determined final grades for bachelor theses, supporting academic quality and student progression.

Master's thesis: empirical quantitative research on factors influencing impulse buying behaviour in the German B2C e-commerce market.

Final grade: A (1.1)

Major focus: Marketing & Sales.

Final grade: Good (1.7)

Commercial foundation through vocational training in industrial trade.

Supported mentally and physically disabled children in a day-care setting.

Worked across Human Resources and the European Surgical Institute (ESI).